Blog
The articles are written by Michele Passalacqua, who has worked at ASC Hotel since 2015 and lives in Arezzo. They cover what you need for a few days in town, from parking to running routes.
TryEcco, the WhatsApp and voice assistant at ASC Hotel Arezzo
ASC Hotel in Arezzo answers guests on WhatsApp and by phone with TryEcco, linked to the Krossbooking booking system. What it does and what stays with reception.
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AI agents in a 28-room hotel in Arezzo: our Hospitality Day talk
On 13 October 2026 Michele Passalacqua told Hospitality Day in Rimini how ASC Hotel, 28 rooms in Arezzo, runs on eleven in-house apps and three AI agents. Three rules: what to automate, what to supervise, what never to delegate.
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Passa l'Acqua 2026: a 24-hour charity swim in the ASC Hotel pool
On 12 and 13 September 2026 we closed the pool season with a 24-hour swimming relay: €1 for every 50 metres swum, for CALCIT Arezzo and All Stars Arezzo Onlus.
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"The Image of Francis" exhibition in Arezzo: dates, hours, tickets and where to stay
From 3 October 2026 to 10 January 2027, around 60 works on Saint Francis at two venues in Arezzo's old town. Closed on Tuesdays, full ticket €15. Hours and directions.
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Arezzo Book College: a new book club, first meeting on 6 October
One book a month, chosen together, and a meeting to talk about it: Arezzo Book College starts on Tuesday 6 October 2026 at 9pm at ASC Hotel. Free to join.
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Where to park in Arezzo: a practical guide for drivers
ZTL hours, free parking at Via Pietri and Via Tarlati, the Baldaccio and Mecenate multi-storeys at €3 a day, the escalators: where to leave the car in Arezzo.
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ASC Hotel for Arezzo locals: what you can use without a room
Working lunches by reservation, meeting rooms for up to 60, summer coworking, Centro Vertex next door: ASC Hotel for people who live in Arezzo.
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Where to run in Arezzo: the climb to the old town and the Sentiero della Bonifica
Uphill to the old town, 2 km from the hotel, or flat along the 62 km Sentiero della Bonifica. We build the GPX track for you.
